"Forecast Public Art is a nonprofit arts organization that connects the energies and talents of artists with the needs and opportunities of communities."
They also publish a quarterly magazine called Public Art Review. For an Identity & Symbols class I chose Forecast as the organization that I would redesign the logo for and develop a completely fresh identity. I felt that their current logo didn't speak to their mission and I wanted to find a new solution that one could distinguish the organization's purpose more clearly. This is my redesign– A new logo, a communication system, collateral, and a style guide.